Travel Trends for 2024: What Tourists Will Prioritize?

Meaningful travel

Visit remote places like jungles or deserts; go on spiritual retreats next to the ocean; get closer to nature by diving or spending the night in a tent – that's what people want. Moreover, they want to do it with a professional local guide who can introduce them to new things and share first-hand knowledge.

Using technology

Nowadays, technology has become an important part of a good tourist service. From mobile apps and chatbots to augmented reality, technology helps tourists simplify the search for tickets, hotels, guides, and attractions.

Solo travel

Independence and flexibility are another growing trend for the coming year, as traveling alone has become more comfortable and affordable. People use solo travel to find inspiration and rebuild deep contact with their inner selves.

Tours and travel programs

Those travelers who have limited free time will prefer well-organized tours. It is important to note that in this context we mean tours of several days or even weeks in length, during which travelers can explore a lot of new experiences.

Travel on special occasions

In 2024, more and more people will prefer to celebrate holidays (for example, New Year or Christmas) and important events in their lives (weddings, birthdays, etc.) by traveling. This is a great chance to diversify the routine and spend time with the closest people.

As we can see, travel is becoming unique and personalized. People are not only interested in sightseeing or visiting Instagram places, they are looking for exciting and unforgettable feelings.