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Located in Seoul, the Bukchon Hanok Village is situated at the tip of a hill which is surrounded by Jongmyo Royal Palace, Gyeongbok Palace, and Changdeok Palace. It is a traditional village that is filled with a lot of Hanoks – traditional Korean houses as well as alleys. It depicts a 600 year old urban colony and is preserved with painstaking care. In the Korean language, Bukchon literally means a northern village.. The Bukchon area is said to have five neighborhoods – Jae-dong, Gye-dong, Insadong, Gahoe-dong, and Wonseo-dong. These neighborhoods were the homes of the nobility and high-ranking bureaucrats. Bukchon Hanok Village has a lot of cultural centers and museums that showcase the culture of the Joseon Dynasty. It’s a unique display of the dynasty's architecture and way of life. One of the main attractions in Seoul it also offers juxtaposition between modern and traditional aspects of the city.

Changdeokgung Palace is a UNESCO World Heritage Site, one of the most significant Korean landmarks, and the most well-preserved of the 5 royal palaces in South Korea. The complex is also known as Donggwol (the Eastern Palace), as it’s located east of Gyeongbokgung Palace, at the foot of Ungbong Peak of Mount Baegaksan. It served as the principal palace of many Joseon kings for over 250 years. The palace features authentic Korean structures that have remained intact since 1405 – must-sees include the Oejo royal court, Chijo administrative quarters, and the Chimjo residence of the royal family. One of Changdeokgung Palace’s most unique structures is the Huwon Secret Garden, which was used for leisure and banquets by members of the royal family. Covering about 60% of the palace grounds, this rear garden has elegant pavilions with views of over 56,000 plants and trees, intricate stone carvings, a lily pond, and a tree that’s over 300 years old.

The National Folk Museum of Korea displays the culture and folk history of the Korean people from prehistoric times to the end of the Joseon Dynasty. Since its establishment, the museum has dedicated itself to studying and researching the folk history of Korea, and collecting artifacts from different Korean regions in order to pass on an insight into the lifestyle and culture of Koreans. The museum achieves this by offering visitors various seminars, exhibitions, performance art, concerts and hands-on activities. Located on the grounds of Gyeongbokgung Palace, the National Folk Museum of Korea is well known for its beautiful architecture. The building was constructed in the traditional Korean style comprising several stories with a pagoda on top. The three main exhibition halls at the museum cover different aspects of Korean life, as well as displaying various local costumes, musical instruments and festivals.

The National Museum of Korea is the most representative and extensive museum in the Republic of Korea. The museum holds an immense collection: it has more than 310,000 historically valuable and highly aesthetic relics ranging from the Paleolithic Age to the early 20th century, and more than 12,000 masterpieces of its collection are always on display in its permanent exhibition hall. The museum has six galleries: Prehistory and Ancient History, Medieval and Early Modern History, Donated works, Calligraphy and Painting, Asian Art, and Sculpture and Crafts Galleries. The National Museum of Korea was established in 1945. In 2005, the museum extended and reopened on a site of 307,227㎡ in Yongsan, Seoul. Since its rebirth as a “cultural complex,” the National Museum of Korea not only preserves and exhibits precious relics, but also provides various educational programs and cultural events.

The Seoul Museum of Art (SeMA) opened in 1988 and has earned a reputation as one of Korea’s leading art venues with a series of world-famous exhibitions. Situated in the center of Seoul, its convenient location and outstanding collections attract large numbers of locals and tourists. The specially-designed building attracts not only tourists but also artists and even movie directors, some of whom have used the location for filming. Since it was established in 1988, the main museum building has been relocated to Seosomun-dong in Seoul. The museum has a variety of annexes such as SeMA Gyeonghuigung, located on the historic site of Gyeonghuigung Palace, and the Nam Seoul Annex Building, which is situated in a building that was once the Belgian Embassy. The museum also runs the Naji Art Studio which offers workshops and financial support to new generations of Korean artists to nurture their creativity.

The War Memorial of Korea, located in Yongsan-gu, Seoul, exhibits and preserves materials related to the Korean War and serves as a national moral educational venue. It was established on June 10, 1994 by the War Memorial Service Korea Society to commemorate the noble sacrifice of patriotic martyrs. The museum houses approximately 33,000 artifacts with about 10,000 on display at indoor and outdoor exhibitions. There are six separate indoor halls, including Expeditionary Forces Room, Patriotic Memorial Room, War History Room, 6·25 Korean War Room, Development Hall and Large Machinery Room. The outdoor exhibition showcases large-sized weapons. Visitors of all ages from children to adults can also participate in 20 various educational programs and diverse cultural events such as military music and honor guard events, drawing contests, cultural events and more. The character of the War Memorial of Korea is ‘Mudori’ featuring a helmet symbolizing the protection of the nation and a bay leaf meaning peace.